Following the defeat of the Digital Economy Bill S43, BAPLA has moved to reassert its claimed role as leader of a "unique alliance" comprising "a number of leading industry bodies representing the vast majority of photographers, artists and photographic collections/agencies within the UK".
Statements on BAPLA's blog and in the BJP have been met with incredulity and anger by many of the tens of thousands of photographers whose direct action led to withdrawal of the Clause. A letter sent to politicians by BAPLA accepted S43 as a done deal and was cited as evidence of industry approval by Minister Timm's during the final Commons debate. This is a betrayal that photographers are now disinclined to overlook, and representative organisations are also coming under pressure to withdraw their support of BAPLA.
Editorial Photographers UK [EPUK] has now published an open letter to BAPLA that seeks to clarify matters. http://www.epuk.org/News/947/an-open-letter-to-bapla


From the BAPLA statement: "Our work was based NOT on whether Clause 43 stayed or went – but on influencing the detail and the debate in this and all future legislation that will affect our industry, whether that is of benefit to a photographer or a global picture library."
Then I can only presume that they didn't understand or chose not to understand the simple fact that clause 43 would have removed the basic right of creators to have exclusive control over their own work. Remove this right and the business of photography falls apart. They are either insincere or incompetent.
Yes, I know. If as a delegate you go into a room with the IPO, it is in good faith that they won't tell too many lies. So when they say "you can't beat it" they were believed. And when they said "we promise to be nice in consultation" they were believed. Classic carrot and stick diplomacy.
It was also what our organisations were prepared to accept. I'll quote myself from 12 Feb this year, when EPUK mods were discussing what if anything could be done:
"The NUJ has offered ECS as its preferred solution to OW licensing, whilst pointing up the absurdity of allowing OW to be created with impunity. HMG, as predicted by Andrew Wiard and not entirely a surprise to me, have happily embraced the ECS offer whilst dismissing any balancing requirement for mandatory attribution.
Mike Holderness has been running NUJ policy on all of this, with anyone who disagreed mostly out of the loop. MCH is a brilliant man who understands copyright better than all of us put together, but he does not know or understand the photography market which is our context. The NUJ's negotiation and consultation position has been *despite* disagreement from photographers who wanted to see a more aggressive stance of refusing to even talk about OW unless and until enforceable moral rights were accepted.
In other words, where we are now has been assisted by NUJ trying to cuddle up to ICO and persuade them nicely, through reasonableness rather than confrontation - exactly as you advocate. HMG is able to point to ECS and say 'it's supported by creators' thanks to this.
But, for the avoidance of recrimination, IMV it was always going to pan out badly anyway. We are just zits on the backside of industry from Mandelson's POV, and NuLab knows which side its bread is buttered."
Also it was true that S43 (42 then) looked unstoppable. Left to what representative organisations could (by then) achieve in negotiation, there was vanishingly little chance of defeating the clause even if they then wanted to. The DEB had entered the legislative process. From that point on only lobbying could affect the outcome.
Later in the same discussion I wrote another email:
"I think the weakness is Mandelson's arrogance in trying to slip his blank cheque legislation through.
It is yet another nail in the coffin of politicians, yet another example of abused democratic process, and they may just be vulnerable in the run up to an election with the expenses stuff haunting them. Enough fuss from angry amateurs demanding that they find out what they're blindly voting for, may get MP's attention.
Getting either of the opposition parties engaged with the issue (it is an opportunity to slag government's lack of integrity) would be a big help. Mandelson is loathed by almost everyone, and here he is pulling Blairite stunts to hoodwink parliament yet again. OK, it's not a "45mins" issue, but this pitch has some sales appeal...
Worth a shot? I'm working on a template letter to MP's"
That was the beginning of a campaign that could not have been intiated by representative organisations. It was too late, and direct action is not their habitat. We can't blame them for that, and shouldn't. What we do have to ensure is that representative organisations don't earlier in the process compromise our interests or make tactical errors out of misguided good intentions. There is only one way to avoid this, better two-way communication.
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I think that one has to decode the BAPLA statement some. Although short on direct answers there is bridge-building intent, something that will be necessary. Beyond recriminations, we need to figure out what went wrong.
I would like to remind BAPLA of some extracts from its submission to the Gowers review in 2006. I would like to invite BAPLA to renew its faith in its own words, which were very much in tune with what photographers and their representative organisations also said to Gowers. And for that matter, exactly what photographers who felt it necessary to defeat S43 also believe.
"The term ‘orphan works’ is misleading. It suggests that the creator of a given work is no longer in existence, whereas it is more frequently the case that the creator is simply hard to trace. One of the reasons creators are hard to trace is that the practice of media producers and publishers in crediting creators is often extremely poor. In a recent survey, for example, 68% of images in UK newspapers appeared without a credit, in breach of their creators’ moral rights and, in many cases, the contractual terms of the licence under which the images were supplied."
Yet BAPLA in 2010 came to regard as satisfactory progress that Government had defined an Orphan Work as a work whose author could not be contacted, and IPO equivocation on moral rights as the best that could be achieved.
"BAPLA has worked hard, with successive ‘Credit where Credit is Due’ campaigns, to promote good practice in relation to this issue, in support of creators moral rights but also in support of the very real commercial issue, that proper credits are essential to the building of creators valuable reputations, and to the tracing of permissions, when other end-users wish to re-use images in other projects and contexts. Our figures suggest that the success of our campaigns has been limited, due to the fact that we are up against the inertia of entrenched cultures within client organisations."
Again, precisely so. And Gowers and all those who framed S43 went on to affirm their membership of that entrenched culture by disregarding the point. The publishing lobby remains intransigent, deeming bylines onerous and costly, just as they have in consultations from 1987 on. Unless Government and the IPO radically change their stance toward individual creators as a sort of incidental impediment to "creative industry", we shall always lose. They just don't understand that without us, the creative industries have nothing to aggregate, package, publish and sell. We have asked nicely, repeatedly, it hasn't worked. They haven't understood it's non-negotiable because we have nothing to lose.
"BAPLA would greatly support and appreciate a strengthening of the moral rights provisions in the regulatory framework, particularly in respect of the commercial issues this would address. BAPLA would not support any specific ‘orphan works’ provisions which would loosen the requirements to seek proper permission from the legitimate rights-holder or limit the liability of end-users in respect of their responsibilities in respect of others’ rights. This is because such a move would undermine the basis for trading in our industry as well as fundamental principles of rights and ownership."
And again, quite right. But when push came to shove BAPLA did support ECL removal of "requirements to seek permission" within S43, in the hope that some damage limitation during subsequent consultation may be possible.
I think we all recognise that compromise is necessary, but some principles are non-negotiable because they are indeed as "fundamental" as BAPLA said. Once ceded we are doomed.
That was the real fracture line over S43 : that photographers themselves regarded the clause as written to be lethally unacceptable, whilst some representative organisations had less clarity or determination, or mixed agendas that led them to believe compromise was desirable or possible. We, as individual photographers, inevitably ended up not only fighting Government and the publishing lobby, but in conflict with our own organisations.
That has to change. Organisations are, no matter how democratic or responsive, necessarily distanced from our reality. Salaried representatives and administrators could not experience S43 as the direct threat to their livelihoods that we did, to ours. They deal with abstraction, we think first of how the market will seize and exploit, as it does already. Stockholm syndrome also plays a part in consultation, with the wish to preserve goodwill playing a part. All this contributed to where we have just been. BAPLA - and not only BAPLA - talked the talk in 2006, but walked offline in 2010.
Realistically though, S43 was a peasants revolt that could not have been effectively led nor implemented by representative organisations. It had to come spontaneously from photographers themselves, both for authenticity and the mechanics of its rapid propagation, and for its effective mass engagement with politicians. Ultimately it can translate to better representation and a stronger voice against Government and publishing, if our organisations understand why it was necessary, and if individual photographers remain actively engaged. That is the way forward now.
I see in the BAPLA statement opportunity for this. The suggestion of coalition around the British Photographic Council is intuitively natural and correct : it is what BPC can become, if done right. It is not without danger of reverting to the same established patterns, the same semi-detached representation that does not truly represent. But hopefully both sides have now learned this cannot work. One thing that BAPLA does have right is the necessity for research. The BPC survey, as well as buttressing our case to Government, is an opportunity to close the gaps between representative organisations and those they represent.
The next phase has to be dialogue between photographers and our organisations. They have resources and access to expertise that we do not, because that is what we fund them to sustain. We now have to ensure they understand where we can compromise and where we cannot, and why. I think and hope we are all wiser now : unity has to be founded on a solid base next time, it cannot be commanded by anyone.
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I have mixed feelings here.
All the way through this year, and especially since the bill entered the Lords I was being told (principally by representatives of BAPLA and my own organisation the NUJ) that there was not a cats chance in hell of clause 42, latterly clause 43 being dropped from the bill and that we would simply have to live with it.
Indeed, it was sold to me as being an essential part of the bill and absolutely essential to the well being of photographers, what's more this was the official NUJ line (which I personally and publically opposed) and as it was explained to me this was also BAPLAs line.
Now I am one for forgetting differences and going forward, but I don't want to be made out a liar. Either I grossly misunderstood what I was being told or I am being mislead now. Which is it?
All I want is the truth. 'Mia culpa' and hands in the air, and we can get on with the real issue.
I don't like the feeling of being taken for a sap.
EPUK Q4: Is it true that BAPLA was considering setting itself up as an Extended Collective Licensing entity, had Clause 43 passed?
BAPLA: "We totally... refute suggestions of BAPLA’s intentions to run an Extended Collective Licensing scheme."
It's a start. One question down, seven to go. What a lot of text seemed necessary in BAPLA's statement just to answer one question and leave the rest unattended.
BAPLA have now published a "A statement from the BAPLA Board on the Digital Economy Bill"
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